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posted by Gene Sower

What exactly is Social Media Marketing (SMM)?

SMM is synonymous with

  • Inbound marketing
  • Content Marketing
  • Pull marketing

Conceptually, Social Media Marketing or Content Marketing,  means creating content about your industry, products and services.  The content should be educational, informative and, above all, relevant to the needs of your customers and prospects. Types of content can include:

  • Blog posts
  • Photos
  • Videos

 

Topics Can Include:

  • New product announcements
  • New hires or staffing announcements
  • Sales and promotions
  • Special events
  • Industry news
  • Product reviews
  • Product demonstrations

 

The Purpose?

There are two main reasons for Content Marketing:  the first is to provide information that can be found and consumed by people who have an interest in what you have to say in the places where they consume information.  Some people may see your information on Facebook while others may see it on LinkedIn while others may prefer email.  Creating useful content gives your business “ammunition” to load into your social media outlets.  Never before in marketing history have businesses been so empowered to deliver their own marketing messages directly to the people who want to consume them.   Content Marketing IS that message!

The second reason for investing in a Content Marketing/SMM strategy is for Search Engine Optimization (SEO) benefits.  As outlined in detail on our blog post HERE, social media participation will improve your search engine rankings.

WE OFFER TURN-KEY, COST EFFECTIVE SOCIAL MEDIA MARKETING PACKAGES

You Must Have An Existing Blog with an RSS Feed To Take Advantage Of This Program

Our Social Media Marketing Packages Include:

  • Set up of all appropriate social media outlets (Facebook, Twitter, Google+, LinkedIn, YouTube, Pinterest)
  • Attach all social media outlets to website
  • Set up Hootsuite account for automated posting and stats reporting
  • Article writing, formatting and posting
  • Monthly stats and reports

 

Contact SamsonMedia today to learn more about a custom Content Marketing strategy for your business!