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- SEO WEBINAR – Learn How to Be the Answer to the QuestionI’ve been presenting an SEO webinar at the Super Zoo trade show in Las Vegas for the last five years and one of the things I’m fond of saying is that to succeed with SEO you have to “be the answer to the question.” No, grasshopper, I’m not speaking philosophically, what I mean is that […]
- What’s the Deal With In-Bound Linking?Way back in the old days, say 2004 or so, link building was a simple proposition: I link to you, you link to me, we get better positions in the search engines, I’m happy, you’re happy, everybody wins. In 2005, Google began personalizing search results for each user. Depending on their history of previous searches, […]
- How Do You Take Advantage of Internet Marketing?Marketing on the Internet is more than just having a great website. It’s a brave new world of exciting and innovative marketing platforms and tools designed to put your products and services in front of the people looking for them. So assuming you have an updated, easy to navigate website with a clear call to […]
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SEARCH ENGINE OPTIMIZATION
What is SEO?
“…unlike more traditional, scatter shot and passive forms of lead generation, search engine marketing generates pre-qualifed leads. After all, they were searching for what you had to offer in the first place, right?”
SEO stands for Search Engine Optimization. In short, it represents a strategy of actively associating specific pages of your website with specific words or phrases that someone would likely type into a search engine like Google. Our goal? Return your web pages in those search engine results.
Because the important thing to understand when it comes to Internet marketing is that just like any other type of sales — it’s all a numbers game. Yes, it’s still up to you to close the deal and convert that prospect to a paying customer, but it’s safe to say that the more targeted leads you receive the more chances you will have to close them. And remember, unlike more traditional scatter shot and passive forms of lead generation, online marketing generates pre-qualifed leads. After all, they were searching for what you had to offer in the first place, right?
With Internet marketing, the more prospects you can attract who are actively searching for the benefits of the products or services you offer, the more sales you will make!
All Standard SEO packages include:
Another huge factor in establishing a successful SEO strategy is to implement an inbound linking strategy. Click HERE to learn more about adding this one-two punch to your SEO strategy.
Introductory Package
Your website has two audiences: people searching for information and the search engines themselves.
Making sure your website has useful information about your business or services serves a two-fold purpose. Useful information on your website not only positions you as an authority in your field and increases your credibility with potential and existing clients, but it also acts as “food” or content for the search engines, who’s sole existence is based on returning relevant results. So why not make it easy for the Googles, Yahoos! and the Bings of the world to find you? If you do, they will literally beat a path to your door — in this case, your website!
If you would like us to perform this keyword analysis on your existing site or a potential new site you may be considering, we can run this report within 24 hours of receiving your keyword sets (which we can help you develop).
