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    Thanks to all 30+ people who braved the arctic temperatures to come out and hear my content marketing presentation this morning in front of the Small Business group at the Meadowlands Chamber of Commerce in E. Rutherford, NJ. Gene Sower, President, Samsonmedia.net (center) pictured with event organizers Paul Thomasset and Rebecca Day. MISSED THIS PRESENTATION? […]
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    We’ve all heard the sales adage “ABC: Always Be Closing,” right? Well in today’s online marketing climate where consumers often drive campaigns via social media commenting and sharing, while suffering from ad fatigue after being bombarded with hundreds of marketing messages every day (the number varies widely from hundreds a day to thousands) combined with […]

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WORDPRESS CONTENT MANAGEMENT SYSTEMS (CMS)

When You Want To Manage Your Own Website Content

wordpress website developerBeing able to easily and quickly update your own website content is key for any business.  Updated content is the cornerstone of all Social Media Marketing. The reason? The search engines reward sites with frequent updates by returning them higher in search engine results.

That’s right!

WordPress also has RSS feeds that allow you to plug your content into sites like Facebook and LinkedIn as well as other online destinations like Twitter. Not to mention that blogs offer the ability for your site visitors to comment on your content and create conversations with you and other site visitors. Talk about engagement!

WORDPRESSS COMPARED TO REGULAR WEBSITE

  • Allow you to add unlimited additional pages with the click of a button
  • Allow you to easily change and add text, links, video & graphics
  • Allow you to add hundreds of plug-ins and modules (they’re like Smart phone apps)
  • Attract search engine traffic organically with friendly URLs
  • Broadcast your content to other web properties via RSS feeds
  • Change the entire look and feel with the click of a button
  • Allow people to post comments
  • Schedule web pages to go live at designated dates and times
  • Allow multiple people to work on the site with different levels of access
  • Aggregate all your pages and content by categories
  • Offer a very robust, built-in, search function for finding content throughout your site
  • Create unique page URLs on the fly (in search engine friendly plain English)
  • No need for FTP (90% of the time)

SAMPLE WORDPRESS WEBSITES

The Difference Between WordPress.com & WordPress.org