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gene@samsonmedia.net

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posted by Gene Sower

BLOGS & CONTENT MANAGEMENT SYSTEMS (CMS)

When You Want To Manage Your Own Website Content

With WordPress blogs & Joomla open source code designs you don’t even need a website. Your blog IS Your Website!

In our opinion, Blogging is the cornerstone of all Social Media Marketing. The reason? Blogs are versatile content management systems with all kinds of Social Media Marketing functionality built right in.

That’s right!

The humble blog has RSS feeds that allow you to plug your content into sites like Facebook and LinkedIn as well as other online destinations like Twitter. Not to mention that blogs offer the ability for your site visitors to comment on your content and create conversations with you and other site visitors. Talk about engagement!

CONTENT MANAGEMENT SYSTEMS (CMS)

Forgetting about blogging for a minute, CMS websites built on WordPress or Joomla are extremely versatile for updating and managing ALL your content.

And at Samson Media, we not only build and design your custom CMS but we include personalized instruction on how to use it.  Using popular desk-top sharing capabilities like GoToMeeting, we can train one to a hundred people on how to use your CMS and make it a valuable tool in your marketing arsenal.

CMS/BLOG COMPARED TO REGULAR WEBSITE

  • Allow you to add unlimited additional pages with the click of a button
  • Allow you to easily change and add text, links, video & graphics
  • Allow you to add hundreds of plug-ins and modules (they’re like Smart phone apps)
  • Attract search engine traffic organically with friendly URLs
  • Broadcast your content to other web properties via RSS feeds
  • Change the entire look and feel with the click of a button
  • Allow people to post comments
  • Schedule web pages to go live at designated dates and times
  • Allow multiple people to work on the site with different levels of access
  • Aggragate all your pages and content by categories
  • Offer a very robust, built-in, search function for finding content throughout your site
  • Create unique page URLs on the fly (in search engine friendly plain English)
  • No need for FTP (90% of the time)

 

SAMPLE WORDPRESS WEBSITES

 

The Difference Between WordPress.com & WordPress.org