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Archive for the ‘Website Design’ Category
With over 60 minutes of video uploaded to YouTube every second, it’s not a secret anymore: videos are an important aspect of marketing strategies. Blogs, with their short, to-the-point structure, are perfect for embedding videos and audio messages. When you’re using video and audio for marketing, blog improvement, or website navigation, you can enhance content and grow your following.
- Multimedia is shareable. What makes people share content? It’s interesting. What can add interest? Topping the list are infographics, videos, and audio. These kinds of multimedia make plain text more interesting, thus more shareable.
- Multimedia gives readers options. Not everyone wants to read, not everyone wants to watch, and not everyone wants to listen. By mixing in multimedia, you give readers the option of choosing their own way.
- An audio blog is great for people on the go. A podcast, also known as an audio blog, is an effective way to communicate content. By adding a podcast to an already stellar, keyword-friendly blog, you’re giving yourself the opportunity to show and tell.
- Videos are highly engaging. If YouTube’s popularity teaches you one thing, it should be that people love to watch videos. Funny videos, educational videos, cute animal videos…anything. Online, video is the medium that bridges visual content and the real world. Be authentic and be yourself, and you’ll be making great videos in no time.
- Sound Adds Clarity. When you’re reading, it’s easy to skim. For many online marketers, combating the “skimmer” is a huge problem. How can you ensure you’re getting the point across as intended if people are just jumping your text? While readers can skip words, listeners can’t turn their ears off for a few seconds and skip sound. Whenever you want to add a little emphasis and clarity to your message, let sound guide you.
- Voice is appealing. Words can only take you so far. The human voice, whether recorded by yourself or a professional voiceover talent, is immensely appealing. Add voice, and your blog is instantly more personal and personable. Voice reaches people on a level that writing does not.
- Videos and audio help convey your brand and personality. Just like voice conveys personality more easily than text, audio and video are an easy way to carry your brand’s unique personality through your content.
- It’s good for SEO. A video or podcast alone does not make a good blog post. The key is adding a keyword-rich description or transcript that will give you a good SEO boost. Sound and video files, when embedded on your website, will encourage visitors to spend more time on that particular page.
Website Audio, the greater category to which audio for blogs belongs, can increase website stickiness, improve content retention, and has even been shown to improve sales. When you start using audio on your website, you can record the content yourself, but for clarity and to ensure the appropriate tone, you can consider enlisting the help of a professional audio marketing company.
When Laboratory Hair Studio of Morristown, NJ, got tired of not being able to make easy and fast updates to their own website, New Jersey website design firm SamsonMedia.net built them a brand new site in WordPress.
The new WordPress content management site includes a blog feature that displays special events and promotions directly on the home page, a multi-page gallery of high-quality fashion photography and an animated home page photo slider to personalize the site with images of the stylists and activity at the shop.
By adding relevant keywords to the SEO plugin built in to the site, Laboratory Hair Studios has the added advantage of coming up on page one of Google for a variety of high-value keywords such as “Hair Stylist Morristown, NJ”, “hair salon morristown nj” and other important search terms.
When doctor-owned medical facility, Meadows Surgery Center in Rutherford, NJ, needed a new website, New Jersey website design firm SamsonMedia.net built them a new site on the flexible Joomla content management system platform.
The new site features all original photography and a searchable doctor directory by name and/or speciality.
There is also a doctor “Spotlight” on the home page that will allow them to feature different doctors who all share in the practice.
View the new site at: www.meadowssurgery.com
When Clifton Dentist Lawrence Duca wanted to create a new site for his Clifton New Jersey Dental practice, we teamed up with BL Media Solutions to create a comprehensive website that highlighted his dental services and his staff as well as his many years of community service in the Clifton, New Jersey area.
The site also includes patient information forms that can be filled out and submitted online to minimize office waits and improve data flow within the office.