After a 5-year hiatus, I’ll be returning to the Super Zoo Pet Industry trade show on August 16 and 17, 2021 to speak on two topics of interest to pet manufacturers and retailers:  Jumping into Ecommerce – What You Need to Know First Leveraging Your SEO and Google My Business Page Ecommerce Trends The pandemic […]

Click the video below… Now more than ever it’s important that your prospects can find you when searching on Google for the products and services you sell.  Search Engine Optimization (SEO) is the gift that keeps on giving!  Not ready for a full-blown SEO campaign? You can test the waters with our $99 website audit.  […]

If you missed our live webinar on how to leverage Search Engine Optimization (SEO) to drive more search engine traffic, leads and prospects ton your website, we have you covered with our webinar replay!  Please join Becky Livingsston of Penheel Marketing and Gene Sower of Samson Media as we take you through a lively presentation […]

The late, great Yogi Berra had a famous saying:  “If you don’t know where you are going, you’ll end up someplace else,” which was never more true than when it’s applied to Internet marketing. As with any business plan, insight is key. You have to know where you’re going before you can plan to get there, right? […]

What does being a content creator mean and why is that important for your business? Content creation, content marketing and content curation are the online marketing trinity that works in conjunction with its close cousins, Search Engine Optimization (SEO) and Social Media Marketing (SMM). SET YOUR WEBSITE UP FOR SUCCESS Your goals for driving relevant […]

In our earlier discussion “whether META Tags are still relevant” we talked about making sure your website had the proper configuration of META tags so that your site could be indexed properly. But one of the most common reasons we find for “invisible” sites are sites that are almost completely created in Flash, which is […]

Starting a small business is a massive undertaking even before the pandemic. Once you have your startup funds and a basic employee team, you’ll be tempted to take a breather. Don’t stop work yet, though. For customers to invest in your product or service, they need to find you, either through the search engines or […]

Being in this business, sometimes I forget that not everyone knows what the term SEO means.  Heck.  I’m sure there are tons of folks out there who have no idea what Search Engine Optimization means, which is what the acronym SEO stands for. SEO, or Search Engine Optimization, is the process of making a website more visible […]

We created this snappy overview video for commercial painting company Prizm Plus Painting based in New Jersey.   The video was added to the commercial painters website to not only offer an overview of their myriad services but to also encourage visitors to the website to stay longer by viewing the video.  Time spent on site, […]

Maybe you registered a domain name with GoDaddy or Network Solutions and saw a tempting offer for a low cost or free website building tool.  Or saw an eye-catching ad for a free Squarespace or WIX site. Claims of “Free,” “Easy,” “Stylish templates” are very tempting.  But here’s my advice why you should run for […]