The late, great Yogi Berra had a famous saying:  “If you don’t know where you are going, you’ll end up someplace else,” which was never more true than when it’s applied to Internet marketing. As with any business plan, insight is key. You have to know where you’re going before you can plan to get there, right? […]

As Google continues to take over the world of Internet search, businesses have no real choice but to play along or get left behind. None of this is more true than claiming and setting up your Google My Business page (GMB) which we’ve discussed how to do in previous blog posts. Some pundits have even […]

The Google platform offers a tremendous amount of utility to virtually any business owner, but not every business owner takes full advantage of all the tools available to business owners through Google. Most of them are 100% free!  One of the most potent tools for capturing local search traffic is the Google My Business tool, […]

Blog posts are a great way to let clients and prospects sample your knowledge and expertise. While the the main pages of your website are mainly used for selling your products and services and explaining the various features, your blog should mainly be used for education and information about the products and services you offer. […]

Having links to your website from other sites is referred to as “inbound linking.”  Having inbound links from other sites is a TOP 3 ranking factor according to Google which means it’s very important for your SEO.   While inbound linking is extremely important to your SEO, it is also one on the most difficult things […]

How Content Marketing is Changing Everything Whether you are a pet store owner or a divorce attorney, communicating your Unique Selling Proposition (USP) has always been a basic tenant of good business and good marketing. Granted, you may be the best darn dog walker or house painter that ever lived but if people don’t know […]

Business-to-business marketing changed drastically over the last decade. While many B2B companies have been slow to catch on to the importance of SEO and PPC marketing tactics, their relevance to B2B digital marketing campaigns has only grown. Real or disputed, there are still several myths about B2B marketing strategies that endure that need to be […]