Thanks to all 30+ people who braved the arctic temperatures to come out and hear my content marketing presentation this morning in front of the Small Business group at the Meadowlands Chamber of Commerce in E. Rutherford, NJ. Gene Sower, President, Samsonmedia.net (center) pictured with event organizers Paul Thomasset and Rebecca Day. MISSED THIS PRESENTATION? […]
We’ve all heard the sales adage “ABC: Always Be Closing,” right? Well in today’s online marketing climate where consumers often drive campaigns via social media commenting and sharing, while suffering from ad fatigue after being bombarded with hundreds of marketing messages every day (the number varies widely from hundreds a day to thousands) combined with […]
Conceptually, Social Media Marketing or Content Marketing, means creating content about your industry, products and services. The content should be educational, informative and, above all, relevant to the needs of your customers and prospects. Types of content can include:
Topics Can Include:
New product announcements
New hires or staffing announcements
Sales and promotions
There are two main reasons for Content Marketing: the first is to provide information that can be found and consumed by people who have an interest in what you have to say in the places where they consume information. Some people may see your information on Facebook while others may see it on LinkedIn while others may prefer email. Creating useful content gives your business “ammunition” to load into your social media outlets. Never before in marketing history have businesses been so empowered to deliver their own marketing messages directly to the people who want to consume them. Content Marketing IS that message!
The second reason for investing in a Content Marketing/SMM strategy is for Search Engine Optimization (SEO) benefits. As outlined in detail on our blog post HERE, social media participation will improve your search engine rankings.
WE OFFER TURN-KEY, COST EFFECTIVE SOCIAL MEDIA MARKETING PACKAGES
You Must Have An Existing Blog with an RSS Feed To Take Advantage Of This Program
Our Social Media Marketing Packages Include:
Set up of all appropriate social media outlets (Facebook, Twitter, Google+, LinkedIn, YouTube, Pinterest)
Attach all social media outlets to website
Set up Hootsuite account for automated posting and stats reporting
Article writing, formatting and posting
Monthly stats and reports
Contact SamsonMedia today to learn more about a custom Content Marketing strategy for your business!
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