As more and more people access the Internet on mobile devices, Google will begin to use the mobile-friendliness of websites as a ranking factor in their new algorithm. The new algorithm will be released April 21, 2015 and is part of Google’s shift towards favoring mobile sites in it’s on-going efforts to return the most […]
As Heraclitus, the Greek philosopher once said, “Change is the only constant in life,” and that applies double to Search Engine Optimization (SEO). I’ve had clients refer to SEO as everything from “Voo Doo” to the “Dark Arts.” And while many business owners aren’t sure how to implement SEO the one thing they all agree […]
Conceptually, Social Media Marketing or Content Marketing, means creating content about your industry, products and services. The content should be educational, informative and, above all, relevant to the needs of your customers and prospects. Types of content can include:
Topics Can Include:
New product announcements
New hires or staffing announcements
Sales and promotions
There are two main reasons for Content Marketing: the first is to provide information that can be found and consumed by people who have an interest in what you have to say in the places where they consume information. Some people may see your information on Facebook while others may see it on LinkedIn while others may prefer email. Creating useful content gives your business “ammunition” to load into your social media outlets. Never before in marketing history have businesses been so empowered to deliver their own marketing messages directly to the people who want to consume them. Content Marketing IS that message!
The second reason for investing in a Content Marketing/SMM strategy is for Search Engine Optimization (SEO) benefits. As outlined in detail on our blog post HERE, social media participation will improve your search engine rankings.
WE OFFER TURN-KEY, COST EFFECTIVE SOCIAL MEDIA MARKETING PACKAGES
You Must Have An Existing Blog with an RSS Feed To Take Advantage Of This Program
Our Social Media Marketing Packages Include:
Set up of all appropriate social media outlets (Facebook, Twitter, Google+, LinkedIn, YouTube, Pinterest)
Attach all social media outlets to website
Set up Hootsuite account for automated posting and stats reporting
Article writing, formatting and posting
Monthly stats and reports
Contact SamsonMedia today to learn more about a custom Content Marketing strategy for your business!
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