Updating Your Social Media Marketing for 2014 Everyone knows that having a strong social media strategy in place is integral to a business’s marketing efforts. However, it can be difficult to predict the ways in which social media use will change over the course of the next year. We have five key predictions for the […] […]
One of the most frustrating things you can encounter in content marketing is creating first class content that never gets viewed. Even though you know you have created great content, it may never be reaching the right audience. If your content marketing messages seem to be falling flat, you may need to think more about […] […]
I met Tom Shay at the recent Total Pet Expo in Chicago where we were both teaching pet retailers different ways to grow their businesses. While Tom describes himself this way on his website, “… a fourth-generation business owner…an author of eleven books, a college text book, a columnist for over 70 trade magazines, business […] […]
Our 3-part series explains how to find the best phrases that people are using to search for what you offer.
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