PART TIME FREELANCE – WORK FROM HOME
YOU: Google Pay Per Click Wiz with an understanding of SEO and a passion for marketing.
US: Small digital agency with a variety of small and medium-sized clients based based in New Jersey and New York.
If you know your way around Google Pay Per Click and are unafraid to dive in to the world of paid search planning and implementation, are motivated and self-directed and you’re looking to supplement your income with a steady part-time gig, we want to hear from you.
You will work on a variety of PPC accounts, writing ads, monitoring budgets, and always looking to improve results for our clients.
While this is a work from home job you will be required to be available via phone and online chat for briefings and updates throughout the regular business hours of 10am – 6 pm EASTERN, Monday through Friday. You will also be required to attend one in-person meeting a week, on Mondays, in our Fairfield, NJ, office. If you are not local and available to meet on Mondays, please do NOT apply for this position.
Pay is hourly, based on experience, but will range from $15-$30+.
Work can start immediately.
Please send cover note and resume to gene at samsonmedia.net.
To capitalize on the 2014 Super Bowl, we worked with BLmediaSolutions to develop a new website for Somerset County Tourism. The customized WordPress site has multiple image and content galleries to highlight all of the events, sponsors, restaurants and activities that will be surrounding the Big Game in the Somerset County area of New Jersey.
I’ve been reading lot’s of conversations concerning the effectiveness of email marketing recently, which is heartening, because I’m still a big fan.
I’ve also been reading on some of my LinkedIn Groups how buying or renting email lists is still something that online marketers seriously consider.
Which just goes to show you once again that the more things change the more they stay the same. More on that further in the article.
EMAIL OUTPERFORMING FACEBOOK & TWITTER
What I mean, is that I’m not surprised to learn that good ol’ email marketing is CRUSHING social media sites like Twitter and Facebook for flat out selling, and is second only to search for generating online sales.
THE ORIGINAL SOCIAL MEDIA
I built an entire ecommerce pet supply business back in the late 1990′s based almost exclusively on email marketing. Ah, yes, those were the days — almost quaint in comparison to all the online marketing options available today. When I sold that business in 2006, Facebook was but a baby of only two years and hardly a force to be reckoned with. YouTube was started a year earlier in 2005 and was a mere curiosity, and Twitter wasn’t even invented until about a year later. The word “Web 2.0″ was increasingly creeping into the online marketing conversation and social media marketing was mostly done on forums. But email marketing was really the original social media because it was the glue that held online communities together. Done right, people opted in to be kept informed about products, services and information. When I blasted out my weekly email newsletter to over 13,000 of my own subscribers, offering a mix of product sales and information, the orders would come predictably flowing in.
According to a recent CNN – Wired article, little ol’ email marketing is outperforming the much glossier and hyped up social media outlets by a wide margin:
“(The study) found that over the past four years, online retailers have quadrupled the rate of customers acquired through e-mail to nearly 7 percent.
Facebook over that same period barely registers as a way to make a sale, and the tiny percentage of people who do connect and buy over Facebook has stayed flat. Twitter, meanwhile, doesn’t register at all.”
Which continues to show that a well targeted email campaign that has VALUE to the reader can still be an effective tool in your online marketing toolbox.
IT’S HOME GROWN OR NOTHING
Which brings me to what still hasn’t changed regarding what I see as either lazy marketing practices, ignorance or both.
While there are many email list brokers who will swear otherwise, people continue to buy email lists in order to find that response rate that will generate sales. The problem, though, is that when you buy an email list, the people on that list have no relationship with you therefore the response will be very low if not non existent. And let me be clear about this: people argue, “But the list is opt-in.” Well, I assume that’s the case because if it wasn’t, that would be flat out SPAMMING, which is nothing a responsible business should be involved in. So yes, the list is technically opt-in. The subscriber signed up for some offer somewhere and agreed to receive emails from “partners” or “related offers.” That’s all wonderful but the point is still this: You have no relationship with that subscriber. Barging into their email inbox with your wonderful and amazing offer will probably not even get opened. Yes, doing painstaking phone follow up and repeated email drip campaigns will help improve the results, but if you’re actually going to do a concerted follow-up effort (kudos to you!) imagine how even BETTER those results would be if the email list of subscribers was home grown by your business?
And by “Home Grown,” I mean offering your website visitors ethical bribes like discounts, coupons, whitepapers — in essence, something of value — in exchange for their email address. That’s what home grown is all about!
I BOUGHT A MILLION NAMES
The reason this is an interesting topic for me is because a few years ago when I had my pet ecommerce business I clearly saw the value and power of email marketing for selling. In a hurry to grow my list I rented a list of 1 MILLION dog owners who had opted in to receive related pet offers. The price to do the email blast was $2,000, a LOT of money. I did my homework, I asked to see the landing page campaigns that they used to attract the subscribers and it all looked pretty good and, most importantly, relevant. The landing page had been a high quality dog food sampling site which meshed nicely with my health and wellness products and supplements for dogs.
My average online order at the time was $40 and estimating a one tenth of one percent order response rate I was already counting my profits of $40,000.
Long story short, I got zero orders, so they blasted it out a second time with some copy changes and that time I got a total of four orders! Four! Cost me $500 per order! Needless to say a very expensive lesson.
EMAIL VS SOCIAL MEDIA & OTHER LESSONS
I even had a shocking conversation with a self-professed email marketing expert who told me recently “But if I force people to confirm their subscriptions it will cut down on the number of people who opt in.” Yes, it will. It’s called Quality vs. Quantity. I also had someone tell me they would rather have 1,000 Facebook followers than 100 opt-in email subscribers, and herein lies the difference: Yes, it’s much harder to get optin email subscribers than to buy an email list or try and get lot’s of Facebook followers. But the fact that it is harder is what makes it better! The people who voluntarily opt-in to your email marketing program will be MUCH more responsive and valuable than social media followers or names you buy on a list. And when it comes to buying a list remember one thing: easy is not always better.
For the eighth straight year I am honored once again to be presenting workshops at the largest national trade show for pet retailers called SuperZoo.
All workshops this year, presented as part of SuperZoo University, have been expanded to 90 minutes sessions based on attendee feedback from last year. And in another couple of firsts, this year’s show has been moved to July from September (to get more separation from the holiday shopping season) and my workshops have now been divided into Beginner and Advanced.
TOO MUCH OR TOO LITTLE?
I’m excited that my two workshops, focusing on Search Engine Optimization, will be divided into beginner and advanced and expanded to 9o minutes each from 45. I’ve always struggled with how much information to give and how deep to go for each topic. My workshop attendance size ranges from 25 to 70 people with an average size of 40 so I know I’m dealing with a wide range of marketing know-how and technical ability. And I am keenly aware that my audience is primarily business owners who are busy running their businesses and don’t have the time or resources to necessarily implement everything that I teach in each workshop. But using myself as a barometer when I attend various workshops and webinars, I would rather be given more meat and less fluff so I try to err on the side of giving more information and details rather than less.
KNOWLEDGE IS POWER
And as I remind people in my workshops, especially for something as complex as SEO, the goal isn’t necessarily to implement everything yourself but to mainly be aware that these new ways of marketing your business online exist. I figure that if each attendee comes away with 2 – 3 actionable items, validation about one or two other things they may be doing or are considering doing, and the inspiration to try new things then the workshop has served it’s purpose.
If you’ll be heading out to Las Vegas for SuperZoo 2013, I hope you’ll consider joining me!