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- Internet Marketing: What Works and What Doesn’t?At Samson Media we practice what we preach. We employ the same mix of email marketing, social media, search engine optimization, blogging, YouTube videos and other techniques to our own Internet marketing efforts as we offer to our clients. It’s our way of trying things out to see what works and what doesn’t as a […]
- The Best Event Calendar For WordPressThe All-in-one Event Calendar is a very robust and versatile plugin for WordPress. This free plugin, made by The Seed Network, a group of Canadian developers, combines a clean visual design with a powerful set of features that have been designed with business, organizations and communities in mind. All In One allows you to create […]
- Client Debuts New BookCongratulations to our client Mark Riesenberg for launching his new book, “Brightening Your Life’s Path“, in both the Amazon Kindle Store and via the Amazon print on demand service Create Space. The 162 page book started out as an ebook before being added to the Amazon Kindle store, Create Space and the main Amazon book […]
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If you’re interested in getting more traffic to your website, selling tons more products and services, becoming more popular with your friends and the Master of Your Universe you’ve come to the right place!
Well, maybe we’re exaggerating just a bit. 
But if you do want to get found by more people who are looking for your products or services, we can help.
Here’s how…
FREE REPORT
Sign up for our 3-part series that explains how to find the best phrases that people are using to search for what you offer. The key to growing your business online is to identify phrases that enough people are actually typing into Google and then learning how to associate your website with those search term results —- in essence, how to be the answer to the question!
For example, if someone is searching for a way to transfer their home movies to DVD and you offer film to DVD transfer services, you would want your website to come up on page one of Google for the search term “DVD transfer services.” Sounds simple enough, right? Well, the concept is simple but how you get there has a few twists and turns. This 3-part series will be your roadmap to reveal the best ways to find the keywords that matter to YOU and how to use them to your advantage.
SIGN UP HERE
We just launched an all-new site for Glassworks, a do-it-yourself, glass art studio based in Morristown, NJ.
Designed in partnership with Parsippany-based agency Ruby Window, the new site was built on a WordPress content management system and included a robust calendar of events that was hooked into a PayPal payment system to allow the business to accept credit card payments and deposits online.
The new site also incorporated Facebook integration and a full photo gallery to allow Glassworks to show off their wares and fun projects and events.
When Dwell Summit, a Breckenridge, Colorado, property management and long term leasing company wanted to get their brand new website, created by KL Creative Design, on page one of Google, SamsonMedia.net was glad to help.
This was actually a textbook example of how effective SEO can be for dominating local search.
The process began by determining which keyword phrases actually dovetailed with their business and services and out of those keywords which ones had enough monthly search volume to make them worth pursuing. After our research, we selected some keywords, such as property management services and several others and had the pages designed around those phrases with the right balance of keyword density, ALT tags and META tags (which still matter to some degree despite what you may have read).
After about two weeks, Dwell Summit is now in the top 5 organic search engine results for phrases such as property management services colorado out of over 22 MILLION results!
Sweet!
Have you claimed your free listing on Google Places?
If you’re a retailer or professional who has a physical place of business where customers and clients can go, you qualify for a free Google Places listing. The reason you need a physical office or place of business is because Google Places is part of the Google Maps program and is tied towards your geographical address and location. If you work from home or you’re a consultant who meets at the client’s location, no problem. While every Google Places listing must have a mailing address, if you work from home or you are a mobile business you can specify a “service area” in the sign up process and choose to hide your physical address.
The advantages are enormous.
You’ve seen those little red push-pin tags when you do a search for a local business? Those are Google Places listings, which are coming up at the top of the search engine results, below the paid ads but above the other “organic” listings. And did I mention they were free?
HOW TO CLAIM YOUR GOOGLE PLACES LISTING
Go to www.google.com/places
You’ll need to login to Google or set up a Google account if you don’t have one already, and then “claim” your listing.
Chances are you already have an “unclaimed” Google Places listing floating around out there just waiting for you, the owner, to come by, verify that the site is indeed yours, and then update it accordingly.
Google verfies your ownership by calling you on the phone with a PIN number that you’ll paste into the site to confirm you’re really the owner, or, mail you a post card with the PIN. My suggestion is to set up the Google Places page from your place of business because the verification phone call with the PIN number will come within seconds of pressing the submit button and the process can be completed within minutes. When I set up my Google Places page for SamsonMedia I remember it startled me a bit how fast the phone rang with the recording on the other end reading the PIN, so be ready by being near your phone.
Once you have your Google Places listing you can actually list stores hours, upload images, logs and even videos!
This is one of those low hanging fruit SEO tactics that are a complete no-brainer. So if you haven’t set up your Google Places page for your own business, take a few minutes and do it today!
Check out the SamsonMedia Google Places page HERE.
I had a client ask me a few months ago, “If I have a Facebook page why do I need a website?”
My answer at the time, which is even more dead-on today then it was then, is that relying on Facebook instead of your own blog or website is the difference between renting and owning. With your own website or blog you can do whatever you want, post any content you want and design it anyway you want. And it will stay that way until you decide to change it. With Facebook, not so much, which was in evidence in spades earlier this month when Mark Zuckerberg and company decided in their infinite wisdom to force the redesign of all business and custom Facebook pages and disable the ability to create and use custom landing page tabs by forcing all fan page owners to adopt the new timeline layout.
So what’s a business Facebook owner to do?
Well, after going through the four stages of denial, anger, depression and then acceptance, we’ve resigned ourselves to figuring out what could be done and picking up the pieces and redesigning our own SamsonMedia Facebook page accordingly.
We want to share with you in this first in a series of posts about the new Facebook timeline, how to adjust the look, feel and functionality of your new Facebook page.
In this blog post we will cover:
HOW TO ADD A NEW HEADER IMAGE to YOUR FACEBOOK PAGE
We’ve recorded a quick tutorial video that shows you how to easily install your new header graphic. What the video does NOT explain, are the following terms and conditions, dictated by Facebook, about what you can and can NOT include in your header design.
You can NOT include any of the following elements in your Facebook header:
So assuming you have a way to either create your own header or have someone with some design experience do it for you, here’s how to insert it on your page:
FREE CUSTOM TAB BUTTONS
For those of you who have custom Facebook landing pages installed on a custom Welcome Tab, everything is still there and it all still works. But while the size has changed from the original 520 pixel width to the new 810 pixel width for the new custom tab page (not the header), you can no longer make this tab the default landing pages like we’ve done in the past. The best we can hope for is to get visitors to voluntarily click on the button to your custom landing page where you can still have your special offers to “Click, Join, Signup, Download, Like, Call”, etc.
To that end, we’re providing these generic buttons you can use now until you create your own. Or feel free to just use them -as-is for as long as you need. We figured “Special Offer” was about as generic as we could get and serve the most users in the process. We’ll be sharing more info and discussing future tactics as we get further along. Good luck with the update, which is mandatory by March 30, 2012.
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