If there’s one thing that Gene Sower, president of Samson Media, finds frustrating it’s meeting with small business clients who are short-sighted when it comes to online marketing.
“I’ve had clients who’ve approached me and the first thing they want to talk about is the color of their web pages,” says Sower, whose Montclair, N.J.-based firm provides online marketing and website services. “I ask them, ‘Okay, but what do you want the website to do?’ I try to get them to think of their website as more than a brochure.”
When equipment leasing company eCap Leasing needed a new website to capture leads while explaining their corporate leasing program, we created a WordPress website that explained the benefits of the program along with access to PDF forms and other information that prospective clients could fill out and submit in advance of an appointment.
When Positive Psychology Coach Dawn Hale launched her new practice in the Hunterdon, New Jersey area, we built her a flexible website on the WordPress platform that would allow her to manage her own content. We also implemented an SEO campaign that landed her on page one of Google for a variety of important search terms such as “Career coaching Hunterdon County, New Jersey” among others.